When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study in the Journal of Consumer Research.

When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study. When consumers talk to each other ...

Language comes in many forms. An activity such as reading a newspaper, for example, can be described in concrete terms (“flipping pages,” “processing words”) or it can be described in the abstract ...