One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.

Comcast Advertising, Cox Media and Spectrum Reach Share Collective Insights on Enabling and Utilizing Addressable TV Campaigns to Help Advertisers, Programmers and Other Distributors Accelerate ...

PHILADELPHIA, April 27, 2021 /PRNewswire/ — Piano, a global customer experience and subscription platform, today announced new addressability partnerships with ID5, InfoSum, LiveRamp and Usercentrics ...

In association with Index Exchange. On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can ...

Covid-19 and the ensuing economic upheaval has had an astounding impact on consumer behavior. Now, with the vaccine rollout underway and a light at the end of the tunnel, the question for CPG ...

We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has published a new ...

NEW YORK--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP), the leading data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and ...

Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not. While this is a temporary relief for some, consumer behavior and privacy expectations ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic (PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has published a ...

Learn more about Connected TV at Streaming Media East 2022. Read the complete transcript of this clip: Chris Pfaff: Aulden, you're with Philo, a premium channel that's 100 percent programmatic. I want ...