Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider Centro as “a television set that’s ...

Finecast – WPP’s response to the changing TV ecosystem – offers brands unique growth opportunities with a suite of advanced TV products in addressable TV. We wanted to shine a light on the variety of ...

Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can ...

Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...