At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said: “This new AMC ...

Unlock the power of event-driven architecture with AWS's innovative pattern for Amazon RDS SQL Server. This approach decouples database events from processing, enhancing scalability and responsiveness ...

New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels To use the SQL ...

Amazon (AMZN) Aurora DSQL effortlessly scales to meet any workload demand and provides 99.999% multi-Region availability, strong consistency, and PostgreSQL compatibility, all with zero infrastructure ...

At its re:Invent conference, Amazon’s AWS cloud computing unit today announced Amazon Aurora DSQL, a new serverless, distributed SQL database that promises high availability (99.999% for multi-region ...

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

The news comes one week after Oracle announced that customers would be able to run a number of its software products on Amazon EC2. Amazon is currently operating a private beta of EC2 running the ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...