Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

PALO ALTO, Calif.--(BUSINESS WIRE)--TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict business outcomes, solving the world’s ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, ...

Correlation can look convincing in dashboards. Without causal analysis, organizations risk optimizing for the wrong signals.

The Google Analytics 360 Suite is a powerful marketing analytics solution to get insights you can use to improve customer experiences. Almost every organization today is putting customer experience ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

In the heart of Makati City, a significant gathering unfolded on the evening of Nov. 14, as industry leaders and innovators convened for an event titled “Navigating the Future: Why do you need Digital ...

The corporate world is undergoing a rapid shift as advanced technologies like artificial intelligence, machine learning, robotic process automation, and big data analytics are employed to enhance ...