We can personalize by behavior, optimize in real time and measure performance down to the decimal point. And yet, for all that sophistication, something essential often gets lost along the way.

That’s according to a study by New York City-based branding agency MBLM. In 2020, MBLM (pronounced “emblem”) and research firm Praxis Research Partners surveyed 3,000 consumers about their ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

NEW YORK, NEW YORK - NOVEMBER 03: (L-R) Sarah Clary, Jessel Taank, and Jenna Lyons attend the 2023 New York Diwali Gala at Mandarin Oriental New York on November 03, 2023 in New York City. (Photo by ...

Opinions expressed by Entrepreneur contributors are their own. Humans have communicated through storytelling for centuries. Aside from sharing information, stories connect communities and create ...

Cannabis consumption has risen dramatically over the past year, and a noticeable number of companies are adopting a more intentional approach to building brand connections. In the early days of the ...

For much of his life, Patrick Downey was the perfect personification of the Converse brand. He was an artist who had developed his own unique, personal style—the crown jewel of which was his uniform ...

When you hear the word “audience,” chances are you think of the people who pay to see a musician in concert or the latest movie in theaters. But when building a brand (and products or services) that ...

After a year in which brands leaned into cultural moments, creator partnerships, and niche communities through what TikTok describes as “Brand Chem,” the platform is setting the tone for what comes ...

From SoulCycle to Yellowstone, scent is emerging as the ultimate tool for brand memory and connection. Unsplash+ Every brand has a scent—whether designed or not. Some are intentional, like the crisp ...