Channelling social good in the pricey segment, Colgate will look to inform viewers to conserve water as part of the international initiative during Super Bowl 50. The initial ad, ran in Colombia and ...

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

When Colgate CL-0.55%decrease; red down pointing triangle makes its debut as a Super Bowl advertiser in February’s big game, it won’t be using its 30-seconds of airtime to promote its line of ...