Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

An icon in the shape of a lightning bolt. Impact Link Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There ...

COLUMBIA, Mo. – Many studies have shown that a company's logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company's product or ...

There’s no quicker way to broadcast what your company’s about than with a logo. Think of the Starbucks’s iconic green mermaid or Apple’s partially eaten fruit. They channel certain qualities to ...

Opinions expressed by Entrepreneur contributors are their own. If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if ...

Fans are convinced that this wild Super Bowl logo color conspiracy theory is real. What makes the theory extra strange, though? This conspiracy has come true two years in a row already. According to ...

Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design–but what do those colors mean, and what do they say about ...

An icon in the shape of a lightning bolt. Impact Link If you updated the Spotify app on your phone lately, you may be doing a double take. In its latest release, Spotify changed the color of its logo ...

Retailers often refresh their look to represent a change in the customer experience or evoke a new sense of brand identity. While both these reasons apply to Zulily’s decision to refresh its logo and ...