Chaitanya Indukuri is a product manager in analytics and insights at Deutsche Bank and is based out of New York City. Every business leader focuses on improving their organization's performance.

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Every year organisations roll out their refreshed strategies, new KPIs and ambitious goals for the year ahead. But despite the changing pace in work patterns, technology and workforce requirements, ...