Sharing customers seems incompatible with a competitive marketplace, but examples of such cross-promotion are everywhere: the bank or coffee shop that occupies its own niche inside a supermarket, for ...

Johannes Heinze is Managing Director for EMEA at AppLovin. For a lot of indie devs out there with limited acquisition budgets, cross-promotion is a great tool for getting organic downloads. It only ...

Opinions expressed by Entrepreneur contributors are their own. Online marketing is an efficient way of promoting your business, but there are still channels that are not exploited to their full ...