The data that will be central to your business intelligence and strategy in the near future may just be self-generated during your next event. Real-time audience data (RTAD) is the modern equivalent ...

Events are essential to any marketing strategy. Because they have the power to bring people together, events offer a unique opportunity to engage and deeply connect with a target audience while ...

Being a marketer in 2023 isn’t easy. As marketing budgets and teams are being slashed left and right, marketers are being tasked to do much more with far fewer resources. They need to keep current ...

AI database innovation at Oracle drives a redesigned data platform with vector search, AI agents, stronger privacy controls ...

Streaming data records are typically small, measured in mere kilobytes, but the stream often goes on and on without ever stopping. Streaming data, also called event stream processing, is usually ...