The technology boom in the past two decades has reshaped the global advertising industry and turbo-charged ad expenditure. But the digital revolution has also brought many challenges around data ...

Throughout our lives, when faced with creative challenges, we often default to common beliefs and practices that diminish our creative spirit. For example, we frequently embrace the myth that creative ...

Consumers respond to personalized marketing because it makes them feel special. And if your customized messaging also makes your target audiences smile, it will appeal to them that much more. Of ...

Two very different reasons why I appreciate living in Ann Arbor popped up recently. One concerned the announcement of winners of the Guggenheim Fellowship. This year's competition drew nearly 3,000 ...

Lisa Valentine Clark addresses audience of Latter-day Saint women. Clark spoke about the importance of creativity and urged listeners to follow the example of their Heavenly Parents when creating.