Any profitable venture of the world is built on the love and community of returning users. With the news that McDonald's just rolled out its loyalty program, franchises everywhere should be ...

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These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

With restaurant traffic remaining down for a relentlessly long time, frequency has become a bigger focus for most brands. Consequently, loyalty programs have become a bigger battleground because, well ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...