“Send it,” said Kelsey, my fiancé. I pursed my lips. “It’s ready,” she said. I was writing an email, an article-submission pitch to Ginny Soskey, the former editor of the HubSpot Marketing Blog, one ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

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The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you’re selling your product can turn leads into sales ...

Hypey copy is like a fine wine. It has great legs, a fine body, and a rich nose. Hype excites the emotions, stimulates the buying glands, and ultimately converts better than dull, drab, "only the ...

They say a picture is worth a thousand words, but when it comes to marketing, words can be more important. Every time you see words on advertising and promotional materials, they have been carefully ...

Ramit Sethi, CEO of GrowthLab and I Will Teach You To Be Rich, has created a business out of teaching entrepreneurs to be more focused, more efficient, and more productive. Along with free content and ...

Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...