Wunderkind, the AI decisioning platform that combines identity resolution with cross-channel personalization to increase ...

With so many competing products and services, it can be challenging for retailers to stand out among the crowd. Shoppers are bombarded with hundreds, if not thousands, of marketing messages daily, so ...

NEW YORK, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Adstra, an industry leader in identity resolution, today announced a collaboration with Stagwell’s The Marketing Cloud (TMC) and Databricks, the data and AI ...

Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? We sat down with Wunderkind's head of ...

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ...

Improving the return on investment and effectiveness of marketing, customer satisfaction, and privacy safeguards to reduce compliance or regulatory risk are the top three objectives for the next 12 ...

The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The study comes as trends such as rise of digital streaming and privacy concerns are posing major ...

A universal ID needs to cover a lot of ground from the open web to walled gardens (such as Facebook, Google and Amazon) to mobile and connected TV. But universal ID isn’t just a technological ...