There are three scenarios for a referral: asking a client, receiving a referral from an attorney and making a referral to an attorney, writes Best Practices for Solo Practices columnist Janet Falk.

Referrals from delighted customers have always been the least costly and most effective way to acquire new customers. There are a few reasons why referrals are more influential and persuasive than all ...

How do I ensure people in my network think of me when they hear about jobs that suit me? – Denile This reader is onto something by prioritizing referrals to jobs. Getting referred for a job is much ...

Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. Trying to sell to strangers isn’t fun. Finding leads, trying to get ...

Has anyone asked you for a referral before? How did that make you feel? Referral is an industry term. It means “find me a future client.” Done the wrong way, it can make the other person feel awkward.