When a buyer today sets up a campaign inside the Trade Desk, DBM or AppNexus a prompt asks them if their campaign is Video, Display, or Native. It’s one simple prompt, but it’s a huge deal: validating ...

Preciso's Piero Pavone is an experienced programmatic & native advertising specialist. Here, he shares his perspective on how ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

In the U.S. alone, projections show that more than 266 million people are shopping online this year. For the upcoming holiday season, opportunities for businesses to generate leads and sales are high.