Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. There’s an interesting conundrum in the marketing world: ...

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

B2B SaaS is a battlefield. Every company is vying for attention, claiming to be the ultimate solution that cuts costs, drives revenue and fits seamlessly into any workflow. But too often, these claims ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...