Sony's opening up of its in-game advertising platform will spark a battle among Double Fusion, IGA and AdScape. According to an Advertising Age article, Sony will offer an open platform on the ...

In brief: Over the weekend, news circulated that Microsoft is working on a system to let developers embed advertising into free-to-play games. Now it sounds like Sony has similar plans. This could ...

Sony announced its advertising strategies for the upcoming launch of its PlayStation 2 video game console today at its Gamer's Day event. After months of being unusually quiet about the upcoming ...

There’s nothing the video game world loves more than a good argument, and the rumored rise in interest in in-game ads on the PlayStation (and maybe Xbox) could be the industry’s next tempest in a ...

“We’re really excited to be working with Sony across all disciplines and across the region,” said Craig Mapleston, managing director at Iris Singapore. “Sony has always shown a real appetite for ...

Hideo Kojima has taken to Twitter to reveal he’s met up with Sony marketing bigwigs Eric Lempel and Craig Malanka at the Kojima Productions, fuelling yet more ...

On Tuesday, the Variety Entertainment Marketing Visionaries Award, presented by Spotify Advertising, went to Sony Motion Pictures Group president Josh Greenstein; HBO and HBO Max’s executive vice ...