The Stroop task remains a fundamental paradigm for investigating cognitive conflict and attentional control. In this task, participants are required to name the ink colour of a word that may itself ...

(via SciShow Psych) The task sounds like it should be pretty easy, but the Stroop task is a fantastic, and very well studied, example of how your brain’s automatic processing can trip you up!

The way we see and process information is a key component of how we respond, behave, and perceive the world around us. There are things that our brains automatically process because they are congruent ...