A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

A target market refers to a specific group of potential consumers to whom a company aims to sell its products or services. This group is identified based on various characteristics such as age, gender ...

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...