In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

The e-bike business is exploding with options for every type of rider. People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about ...

The author of the first textbook in Social Psychology, William McDougall, who served on the faculties of Oxford, Harvard, and Duke University, wrote that: “We may fairly ascribe the incapacity of the ...

Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

People change for many reasons, all of which are linked to their values. For example, youth who value pleasure might change because the negative consequences of their behavior interfere with their fun ...

The ideal sales call features a value-added proposition to the prospective client, detailing how your solution or service meets that specific customer's needs. The truth is, most sales calls devolve ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Sigmund Freud liked cigars. However, he observed that love ...