Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

US real-time 3D technology company Unity Software is exploring a potential sale of its China business, targeting a valuation ...

The generative AI expansion continues, with the Unity game engine being turned into a slop-making machine with an upcoming update.

Unity stock is getting hammered as AI fears escalate.

Unity CEO Matthew Bromberg says an update to its game engine will soon enable users to "prompt full casual games into existence".

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

A major security vulnerability affecting Unity engine versions dating back to 2017 has triggered emergency patches across the gaming industry on October 3, with both indie and AAA developers rushing ...

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...

A new study into the engines powering the most successful web games has revealed the overwhelming dominance of Unity, but highlights a critical trade-off between its powerful ecosystem and the ...

In a move that few in the gaming world would have predicted a few years ago, longtime rivals Unity and Epic Games have announced a new partnership that could reshape how game creators and developers ...