How fresh (or stale) is that demographic data? Data management platform (DMP) Lotame released a study on data quality, finding that 90 percent of marketers would use demographic data more often if ...

Whether trying to market to a specific client group or better engage an employee base, there is a right and wrong way to get the best results. What if marketers and advertisers had access to a ...

OncotypeDx offers another example of potential harm when not considering basic demographics in large-scale data set analyses. OncotypeDX is a clinical test used to recommend chemotherapy as part of ...

Most SEOs focus on keywords and backlinks when it comes to websites. But if you don’t know who’s actually landing on your website, you’ll miss chances to turn visitors into customers. Because when you ...

Please provide your email address to receive an email when new articles are posted on . Older age, male sex and Black or Asian race were associated with a higher likelihood of gastric cancer.