Writing an effective sales script takes more than simply listing the features of a product or service. It requires comprehensive knowledge of whatever it is that you’re promoting, a firm grasp of the ...

Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything ...

I recently posted about my new book “Done For You Sales Scripts” on LinkedIn. It sparked an interesting debate about whether scripts are useful or not. You can see the whole discussion here. Some ...

Consumers don't like feeling as though they're being sold to. This quirk has made it extremely difficult for scales teams to script interactions between consumers and salespeople. To work around this, ...

Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.” Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So ...