Today at the IAB NewFronts, Comcast Advertising, the advertising division of Comcast, announced Comcast Advertising's ...

Borow, who helped launch Universal Ads, will oversee the ad buying platform as it heads into its second year and next phase of growth. NEW YORK--(BUSINESS WIRE)-- Comcast Advertising today announced ...

New data from Comcast highlights just how effective televised advertisements are, and why streamers are so desperate to get ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

I’ve said it once, and I’ll continue to say it until my dying breath – Jurassic Park is a horror movie. Yes, it’s a blockbuster and thrilling adventure, but ...