FIFA spent more than $50M marketing the CWC. A considerable portion of that went towards influencers - while other companies also cashed in. Soccer, in America, is a game for the young and the online.

Real Madrid are the fourth and final team to book their spot in the FIFA Club World Cup (CWC) semi-finals, moving past Borussia Dortmund 3-2 to secure a 14th win from their last 15 CWC games. Real ...