Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

Snapchat has partnered with first-party data company Datahash to help its customers implement Snap’s Conversions API (CAPI) and gain additional insights from the social-media company regarding the ...

LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: ...

Privacy regulations and cookie restrictions are making traditional tracking methods less reliable. For agencies, the challenge is to gather meaningful insights while ...