When normalizing data structures, attributes congregate around the business keys that identify the grain at which those attributes derive their values. Attributes directly related to a person, ...

It’s time for traders to start paying attention to a data revolution underway that is increasingly impacting their ability to both scale their business and provide value to their clients. Capital ...

Many people seem to become filled with anxiety over the word “normalization.” Mentioning the word causes folks to slowly back away toward the exits. Why? What might have caused this data modeling ...

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Evan Shapiro, CEO, ESHAP, Patrick Courtney, SVP, ...