Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s ...

The difference between a smart mobile marketing strategy and a mediocre one is the goal. If you’re looking for downloads, you’re in the wrong group. If, however, your mind is set on acquiring loyal ...

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Scheduling push notifications at optimal times during the day can ...

Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor – as a disclaimer for this post, he is an advisor to one of the companies mentioned here, Refresh. He ...

Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is ...

Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...

The modern consumer desires a truly personalized experience, with timely, relevant messages delivered to them through their preferred channels, placing the power in their hands. The proliferation of ...

Push notifications are a notorious pain. It’s not the developers’ fault. Push notifications are meant to make a user excited or curious enough to open the app or game and spend more time with it. Push ...