Artificial intelligence startup Anthropic PBC says it has come up with a way to get a better understanding of the behavior of the neural networks that power its AI algorithms. Because neural networks ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Today, data is undoubtedly a leading driver of business success. How well a company is able to leverage insights from the ever-increasing wealth and complexity of available data is, increasingly, a ...

Spread the loveThe rise of social media has coincided with a troubling increase in mental health issues among adolescents. Recent insights from neuroscience reveal that the developing teenage brain, ...

We all come across people who appear very calm but who we can sense have anger and hostility beneath the surface. The show of calmness is an effort to subtly and discretely hide their real feelings.

Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and that changes the ...

As a psychologist and author specializing in the application of empirical research to clinical work, I am fascinated by the ways behavior research can be applied to understanding human psychology. I ...

As a psychologist and author specializing in the application of empirical research to clinical work, I am fascinated by the ways behavior research can be applied to understanding human psychology. I ...