♦ UPDATE: Learn about companies that are applying this timeless advice today. A version of this article appeared in the July–August 2008 issue of Harvard Business Review. James L. Heskett is a Baker ...

The fast-food giant unveils its "McValue 2.0" strategy, with affordable breakfast and McNugget deals as franchisees align on fixing the chain's affordability gap. Papa John's stock surges 15% as ...

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