Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

AI tools are frequently used in data visualization — this article describes how they can make data preparation more efficient ...

Remember when the NFL made all those rule changes to help the offense, trying to drive up scoring and make the game more exciting? Well, well. They aren't working now. Defenses have taken over the ...

Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...

Emotion regulation is the ability to exert control over one’s own emotional state. It may involve behaviors such as rethinking a challenging situation to reduce anger or anxiety, hiding visible signs ...