The old “fashion word” is on life support. Here is how fashion brands grow in 2026: 1️⃣You must create your own consumer demand. You can’t depend on multibrand retailers to drive demand for you–most of these businesses are not healthy. Saks just went under and owes its brand partners millions. 2️⃣There are three main strategies for generating demand: → organic social–short form video on Insta, TikTok & Youtube → grassroots retail–trunk shows, farmers markets, anywhere you can get in front of you

Don’t copy marketing strategies from The Row unless you want to lose money…cause that’s the whole point! #fashionmarketing #luxurymarketing #brandstrategy

we can mourn the world that was, but we have to build in the world that is #fashionbusiness #fashionmarketing